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About SecureDAM

SecureDAM offers enterprise-level digital asset management software as both a customer hosted solution and software-as-a-service.

Many businesses and organizations are adopting Digital Asset Management as a business strategy because managing image, video and other media assets present unique challenges and require solutions designed specifically to streamline the acquisition, storage and retrieval of digital media. So companies need a system that can reduce the time and cost of content production, maximize the return on investment (ROI) from media assets, bring new products and services to market faster, all while streamlining compliance. This system should be designed in such a way that enables to cost-effectively optimize media asset management across the companies. That system is SecureDAM.

SecureDAM helps organizations by providing a secure repository that facilitates the creation, management, organization, collaboration, distribution and monetization of digital assets.

Typically, digital asset management systems are used to manage various forms of media, including (but not limited to) audio, video, photos, documents, PDF files, Word documents, PowerPoint files and graphics. As the industry evolves into technology driven businesses, an increasing number of companies are reaching a critical threshold in needing to control and manage their vast amounts of digital media assets. Technically speaking, a digital asset is any form of media that has been turned into a binary source. Digital assets, which for textile mills include everything from image, logos and photos to PowerPoint presentations, text documents and even e-mail, are proving to be valuable assets in terms of both productivity and company valuation. However, an asset is only an asset when you can find it, or you know that you have it in the first place.

The statistics tell a convincing story. According to GISTICS research, an average of $8,200 per person per year is spent on file management activities which include searching, verification, organization, back-up and security. Creative professionals spend an average of 1 out of every 10 hours of their time on file management. Searches alone account for a full third of that time! Developers of asset management software with more than 120,000 licensed seats worldwide, the average media user manages over 7,000 files distributed over a variety of storage mediums. The average creative person looks for a media file 83 times a week and fails to find it 35% of the time. Research shows that digital asset management solutions, such as SecureDAM, will drop that figure to 5%.

Digital asset management (DAM) saves not just time, but money. Research indicates that the ROI on DAM is between 8:1 to 14:1. Where do the savings come from? Labor reduction is a primary contribution, allowing employees to spend less time locating assets and more time working on current projects. Re-purposing is another key benefit. The ability to find and research existing work facilitates the reuse of valuable creative assets from previous projects. A by-product of this benefit is faster development. The ability to take advantage of work performed on prior projects will reduce turnaround time. And last, but not least, workflow efficiency - DAM enforces a consistent workflow.

There are additional benefits which, though difficult to quantify, contribute substantially to the value of DAM. The process insures that only approved brand elements are used and are used in the proper context. The process automates the workflow, with the ability to keep track of version or routing the asset to its next destination. DAM helps to build relationships by supporting the ability to share assets over an extranet with clients and suppliers. In addition, with the ability to allow clients or other departments to observe creative works in progress, DAM fosters communication and collaboration. While the term DAM implies its use for strictly computer generated image, a growing number of textile mills and product manufacturers are finding DAM applications an ideal tool for cataloging the years and years of hand drawn image they have purchased as a part of each new development season. These companies have begun scanning or photographing these assets and building a database that not only makes it easy to find and use purchased assets, but provides a valuable tool for insurance valuation.